In 1998, Chanel launched an understated new handbag.Based on the upside-down torso of a woman, this aerodynamic chanel bags were called 2005. The sleek, lightweight 2005 bag was created to carry the venerable design house into the new century. Prior to the 2005 bag, Chanel had primarily produced quilted leather handbags in a variety of sizes, always slung over the shoulder with the classic gold chain. The 2005 was a departure, consisting of a solid plastic understructure covered with neutral flannel and carried by an understated silver metal mesh chain.
Chanel's 2005 bag exists as part of a larger phenomenon: the It Bag. During the 1990s and into the early 2000s, handbags were the consummate symbol of both fashion knowledge and a certain insider status. Shoes had previously filled this role and many fashion writers noted that women were dressing around their handbags, which had replaced shoes as the most crucial fashion accessory. Designers fanned the interest in handbags by producing limited edition styles or colors which often necessitated a waitlist or by releasing certain bags in only 1 or 2 locations. Particularly notable for their long waitlists are the Kelly and Birkin bags made by Hermes.
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