handbag craze originated with the relatively austere and monochromatic fashions of the mid-to-late 1990s

Some fashion scholars have suggested that the handbag craze originated with the relatively austere and monochromatic fashions of the mid-to-late 1990s. Handbags offered a pop of style and a way to indicate personal taste when worn with an otherwise sedate outfit. Purchasing a designer handbag was also a relatively inexpensive way to attain a portion of the cachet associated with owning a designer item.
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More than other clothing items, handbags were thought to reveal something essential about their owner. In the words of writer Daphne Merkin, "they [bags] tell us nothing less than where we live, who we are and where you might metaphorically find us, carrying our best selves in the bag of our dreams."2 Fashion coverage from the late 1990s is rife with anecdotes about women so afraid of making the wrong personal statement with a handbag that they use none at all. Or, conversely, a woman would purchase an entire wardrobe of handbags to suit her every mood.
Now that the handbag craze has diminished, Merkin's sentiment might seem a bit overblown. It does, however, touch on one of the central issues of interest to fashion scholars: how individuals construct personal identity through dress. Though dress is but one aspect of personal identity, it is certainly the most visible aspect of this identity. For a time, It Bags were at the crux of fashion and thus identity.
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